Iwata: First Party Wii U Titles Are Being Delayed To Maintain Sales Momentum

During a recent Q&A session with investors, Nintendo President Satoru Iwata explained how the company will keep sales buoyant into the new year by learning from the mistakes made with other console launches, particularly the 3DS.

Answering a question on how Nintendo plans to market the Wii U, Iwata said:

“If you look at how pre-orders are doing at the moment, it is not an exaggeration to say that Wii U is sure to sell well in this holiday season, as many of you are probably thinking. But we realize the biggest challenge is to make sure that Wii U sells well even in the next year after the holiday season, and we are working on that too.”

“Nintendo tends to release too many titles at the launch of a hardware system and as a result suffers a drop in new games for quite some time after launch, and for the Wii U launch, we are being very careful not to let it happen. Fortunately, third-party publishers overseas are launching many titles for us this time, and we were able to push back the release of some of the titles that we had originally intended to release as launch titles until next year.”

Nintendo has an incredibly dry season for around three months after the launch of the 3DS and this is something they will be hoping to avoid with the Wii U by spreading out first party releases more evenly across the year. In theory this should make the games more accessible and affordable for gamers but the very same consumers could end up getting restless in the knowledge the games are completed, but are not on the shelves. Could this be the reason behind Pikmin 3‘s omission from the list of launch day titles?

Iwata also pointed at the success the Wii had including a copy of Wii Sports with the console, something he hopes to emulate with Nintendo Land.

The Wii U launches 18th November in North America and 30th November in Europe. Nintendo Land comes bundled with the Premium Pack.

[Sources: VG247; Nintendo Japan]

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